Anything Worth Trying is Worth Trying Again

A small business consultant's fight against perfectionism.

In December 2025, after being in “planning mode” for seven months, I finally made my first social media posts. I figured I'd pin 3 posts to the top as an introduction and to establish myself as a credible person. I laid out an overview of my main services and posted a testimonial from a client I had a blast working with. I was proud of them.

Then I didn’t post anything for four months.

I’m a perfectionist with ADHD and Autism, and I have a bad habit of wanting to be a 40-year pro on year one. Naturally, I defaulted back to planning mode and, ultimately, full procrastination. After those initial posts, I didn’t know what else to say. I wanted everything I posted to be relevant to everyone, which is something I always advise against! I didn’t want to post for the sake of posting or give the same overly-generic advice that’s already everywhere. I don't want to be a social media influencer (no shade to most influencers); I genuinely want to build relationships with my clients and get to know them and their businesses well. But I feel like I do that best live, either in person or virtually. Social media is a more difficult medium for me to do that. So I froze.

Ironically, the whole time I’m avoiding my own small business marketing, I’m helping clients plan and execute theirs! I am auditing client websites, helping clients build their business and marketing strategy, and even working with a local nonprofit by creating content for their socials. It's so simple to help clients and friends: “It doesn’t have to be perfect. Just make sure it’s representing you authentically.” ...I've really got to start taking my own advice. 

My funny and insightful wife says "anything worth doing is worth half-assing." I don’t know that I have half-assing in me, to be honest. I'm not really wired that way. So instead, I’ve been telling myself "anything worth trying is worth trying again." 

So here it is. Imperfect. My first blog post, which I'll turn into my "first" social media post as I've taken down or archived most of the original ones.

If you found yourself nodding along, or found this relatable, consider this your invitation to stay. I’ll be sharing things I’m learning and mistakes I’m making in real time, and thoughts and advice that hopefully fit you and your specific context. If you know me irl and this made you smile, share this with someone who would also get a smile out of it!

Imperfectly Yours,

Derekah